The ability to both go long (Back) and short (Lay) outcomes makes sports trading possible. Although a sports trader has the ability to trade both for and against a given outcome, they may decide to take just one position only, including a more conventional bet where they Back an outcome.
There are a number of similarities between sports and financial trading, it is possible to selectively apply some of the same principles from that sphere (although the two are not synonymous and proficiency in one does not guarantee competence in the other).
External LinksBeginners guide to Trading on the sports exchange
Juicestorm.com introductory article explaining what sports trading is and some tips to get started in it.Sports Trading Life
Information site with tips and strategies for sports trading.An Introduction to Sports Trading
Bet Advisor introduction to sports trading.Sports Trading Made Simple
Jim Makos provides some basic advice on how to get started in Sports Trading.